Launder
Laundry companion connects you seamlessly with laundry services while making your experience effortless and educational.
The Problem
Customers look out for trustworthy laundry service providers when they are trying to make out more time for their work or family.
Laundry service providers especially the startups are looking for ways to reach out to new customers and increase their customer base.
Also, a group of customers/users prefer contacting laundry service provider directly instead of going through the process of selecting items on website or app, this group of customers are the reason why laundry service providers are finding ways to make customers commit to using site to book laundry.
The Solution
Launder is a ideal Laundry mobile app that gives option to users to either select items individually or proceed to place order of laundry service. However, Launder encourages users to use more of app; selecting laundry items and making payment online rewards users with discounts and loyalty packages. Launder also enable users to track their order, progress of laundry and delivery, give feedback and access to hack videos for clothes care.
Launder helps laundry service providers reach out to a broader customer base, they are provided the platform to offer their unique services to users, get feedback and be recommended to more users when they get more positive feedbacks.
Launder Model
User types identified
Moodboard
User Journey
User Taskflow
Usability Testing
This project was my first in my transition to design and one of the lessons I learnt is to have a usability test early enough before shipping off a product.
The process of every design project is to have wireframes, low fidelity screen before designing a high- fidelity. Moreover, after designing my high-fidelity, I interviewed a laundry service provider and the result of the interview changed the flow and interface of what I initially designed. One of the point I took from the interview is that “users seeking to use a laundry app get put off when the first screen they see is to create an account” and “his customers prefer making calls directly to him than selecting the type of clothes they want for laundry.” My interview with the Laundry provider led me to re-define a model plan for Launder and gain understanding of the user types, task flow and journey which were given in details in previous pages.
High-fidelity design of Home page
High-fidelity design of Selection page
Reflection and Next steps
Launder mobile application doesn’t only provide laundry service to users but it connects laundry providers to users, Launder acts as a bridge between laundry service providers and users. This means, an interface for laundry service providers needs to be designed.
One bottle neck for Launder app is the pricing, especially if several laundry providers are to use the platform, because they all have their distinct price list for items. However, one way Launder can move forward with this, is to have an agreement with laundry providers on a set price for users who select items and fill their baskets in the app. So this means any user who chooses not to add items in the basket and goes ahead to place order will get the price of the laundry provider not Launder.a paragraph. Click here to add your own text and edit me. It's easy.